Proposal · Construction Business

Meta Business + Ads Agent Build

A done-for-you setup that turns your Meta Business account, Facebook/Instagram assets, lead forms, tracking, and approval workflow into an agent-connected lead generation system.

This is not just ad management.

We are building the operating layer that lets your construction business run Meta lead generation with structure, visibility, and fast follow-up.

01

Business account foundation

We cleanly structure the Meta Business setup so the page, ad account, Instagram, pixel/forms, permissions, and payment setup are not scattered or unmanaged.

02

Agent-connected lead flow

New leads are routed into a trackable workflow with source, service requested, status, follow-up notes, and clear next action.

03

Approval-first ads

Campaigns, forms, and creative are prepared for review. Spend and launch stay approval-gated.

What gets configured.

The first build focuses on creating a reliable Meta Ads Agent foundation — account, permissions, tracking, lead capture, reporting, and workflow.

Meta Business Manager setup

  • Review or create Meta Business account structure
  • Connect Facebook Page and Instagram account
  • Configure ad account, payment readiness, and access roles
  • Confirm admin permissions and reduce account-access confusion
  • Prepare the account for campaign creation and reporting

Agent permissions map

We define what the agent can read, prepare, report, and request approval for — without giving it uncontrolled authority to spend or publish.

Lead capture system

  • Higher-intent Meta Instant Forms
  • Construction project qualifiers
  • Service area and project-type fields
  • Thank-you screen with call prompt

Tracking + reporting

  • Campaign/source tagging
  • Lead status tracking
  • Weekly performance readout
  • Booked estimate / sold job feedback loop

Campaign shell + creative brief

  • Service-based campaign structure
  • Ad copy angles for construction
  • Creative requirements for project photos/videos
  • Launch checklist before spend

How the agent works after setup.

The agent does not replace your team. It organizes the lead system so your team can respond faster, know what happened, and make better decisions.

Step 1Lead comes in

Facebook/Instagram form captures contact + project details.

Step 2Agent logs it

Lead is added to the tracker/CRM with source and campaign.

Step 3Team follows up

Call/text process is clear, with status updates.

Step 4Agent reports

Spend, leads, quality, booked estimates, and bottlenecks.

Step 5We optimize

Forms, targeting, creative, and offer angles are adjusted.

Build timeline.

A focused first build that gets the account and agent workflow ready before scaling ad spend.

W1

Access + audit

Confirm Business Manager, page, Instagram, ad account, payment readiness, permissions, and current gaps.

W2

Configure + connect

Set lead forms, tracking, reporting structure, lead routing, and agent operating workflow.

W3

Campaign review

Prepare campaign/ad/form structure for approval, review creative needs, and finalize launch checklist.

Daily, weekly, and monthly agent work.

The Meta Ads Agent is not a one-time setup. After launch, it keeps the account organized, checks performance, flags issues, and gives the business clear next actions.

D

Daily checks

  • Check yesterday/today spend, leads, and cost per lead
  • Confirm lead forms are still receiving submissions
  • Flag campaigns or ad sets with no spend, overspend, or sudden CPL spikes
  • Review new leads by service type, city, and campaign source
  • Identify leads that still need follow-up or status updates
  • Prepare quick notes: what happened, what needs attention, what is safe
W

Weekly optimization

  • Report spend, leads, CPL, lead quality, and booked estimate feedback
  • Compare ads, forms, services, and locations against each other
  • Recommend budget shifts between better and weaker service angles
  • Suggest form changes if lead quality is poor
  • Prepare new copy/creative tests when performance slows
  • Create an approval packet before any meaningful campaign change
M

Monthly strategy review

  • Summarize total spend, leads, booked estimates, quoted jobs, and sold jobs where tracked
  • Identify best services to scale and weak services to pause or rework
  • Review creative fatigue and refresh needs
  • Check Meta account health, permissions, pixel/forms, and tracking gaps
  • Recommend next month’s budget, campaign structure, and creative priorities
  • Produce a plain-English client report with next actions

Agent options.

One-time setup builds the Meta Business foundation and connects the first agent workflow. Each active agent is then maintained for $99/month.

M

Meta Ads Agent

$99/mo

Monitors Meta spend, leads, CPL, lead form health, campaign status, and prepares optimization recommendations for approval.

C

Creative Agent

$99/mo

Creates new ad angles, copy variations, creative briefs, refresh calendars, and construction-specific offer tests.

G

Google Ads Agent

$99/mo

Watches search campaigns, high-intent keywords, wasted spend, conversion issues, and weekly improvement opportunities.

S

SEO Agent

$99/mo

Tracks rankings, Google Search Console, content opportunities, technical SEO issues, and local-service page priorities.

L

Lead Follow-Up Agent

$99/mo

Tracks new leads, contacted status, booked estimates, missed follow-ups, and the next action needed from the team.

R

Reporting Agent

$99/mo

Turns campaign, lead, and follow-up data into plain-English daily notes, weekly reports, and monthly summaries.

W

Website / Landing Page Agent

$99/mo

Checks landing-page readiness, form/phone CTA issues, tracking gaps, and conversion improvements before more ad spend.

Local Reputation Agent

$99/mo

Tracks Google Business Profile basics, review/reputation needs, local trust signals, and customer proof opportunities.

All-Agent Stack

$792/mo

All 8 available agents maintained together after setup. Best for a business that wants a full marketing operating layer.

Pricing

$3,000 setup + $99/month per agent

$3,000 one-time setup

The setup covers Meta Business account configuration, first-agent connection, lead workflow, tracking structure, and approval-gated campaign preparation. Monthly agent fees include maintenance, checks, reporting, and workflow upkeep.

Required setup: $3,000 one-time
Each active agent: $99/month
Recommended start: Meta Ads Agent + Creative Agent = $198/month after setup
Optional full stack: 8 agents = $792/month after setup
Agent maintenance includes checks, reporting, issue flags, and recommendation packets
Ad spend, budget changes, campaign launch, and publishing still require explicit approval

Next step: onboarding access call.

We confirm current Meta ownership, page/ad account status, service areas, construction services to advertise, lead routing, and who must approve spend before anything goes live.

Move forward